Biddy + May
At a time when cruelty-free, vegan skincare and jade roller were emerging terms, I worked with the founder of this clean beauty store to establish tone of voice and write all the SEO optimised website copy including product descriptions, sourcing philosophy, FAQs and the founder story.
Sample Website Product Description
Suntegrity Skincare provides this all in one, "UV Chemical-Free" Tinted Sunscreen/Beauty Benefit (BB) cream that renews, hydrates, protects, primes and covers the skin. Formulated with Jojoba, Sunflower and Pomegranate Oil and supercharged with youth promoting antioxidants that help scavenge surface free radicals, this Face Sunscreen also provides mineral Broad Spectrum SPF 30 protection. Aloe Vera, Cucumber and Green Tea moisturise and hydrate, while non-nano size zinc-oxide protects from damaging UVA and UVB rays. Suitable for all skin tones and types, including sensitive, reactive and acne-prone skin. 50g/1.7 oz
Plant Apothecary GET HAPPY Organic Body Wash will energise and reinvigorate while giving your skin a deep cleanse of plant-based hydration. Skin-loving Organic Coconut, Olive and Jojoba Oils combine for deeply nourished skin while Aloe Leaf rehydrates and soothes skin. Enriched with uplifting organic extracts and essential oils of Rosemary Leaf and Peppermint, GET HAPPY is for everybody, including reactive and sensitive skin. Lather up. 280 ml/9.5 oz
Website Copy, Sourcing Philosophy
We only sell 100% natural, organic, safe, clean beauty brands to deliver a simplified shopping experience in what can be a sometimes ambiguous market. There are many brands that people assume are natural because they are small or use a certain language, but they’re not natural at all. To be approved, a product must not only be made from natural ingredients with no synthetics at all; it must also be effective and cruelty-free. We also take into consideration packaging and the brand’s commitment to transparency in ingredient sourcing.
As a platform, we promote the use of natural, cruelty-free makeup and skincare products sourced locally and internationally. We want to help people make educated choices around their beauty and skincare routines. Self-care is non-negotiable, and we think everyone deserves healthy luminous skin. Here is a guide to our rigorous approval process and how we’ve curated our collections.
We are continually looking for innovative, emerging brands and products both locally, here in New Zealand and internationally. Brands that have a passion for natural beauty and employ best practice in their ingredient sourcing and manufacturing processes. Our selection of products is carefully curated to ensure we cover a need, and our suite of brands is ever-growing.