Biddy + May
At a time when cruelty-free, vegan skincare and jade roller were emerging terms, I worked with the founder of this clean beauty store to establish tone of voice and write all the SEO optimised website copy including product descriptions, sourcing philosophy, FAQs and the founder story.
Website Product Description
Suntegrity Skincare provides this all in one, "UV Chemical-Free" Tinted Sunscreen/Beauty Benefit (BB) cream that renews, hydrates, protects, primes and covers the skin. Formulated with Jojoba, Sunflower and Pomegranate Oil and supercharged with youth promoting antioxidants that help scavenge surface free radicals, this Face Sunscreen also provides mineral Broad Spectrum SPF 30 protection. Aloe Vera, Cucumber and Green Tea moisturise and hydrate, while non-nano size zinc-oxide protects from damaging UVA and UVB rays. Suitable for all skin tones and types, including sensitive, reactive and acne-prone skin. 50g/1.7 oz
Plant Apothecary GET HAPPY Organic Body Wash will energise and reinvigorate while giving your skin a deep cleanse of plant-based hydration. Skin-loving Organic Coconut, Olive and Jojoba Oils combine for deeply nourished skin while Aloe Leaf rehydrates and soothes skin. Enriched with uplifting organic extracts and essential oils of Rosemary Leaf and Peppermint, GET HAPPY is for everybody, including reactive and sensitive skin. Lather up. 280 ml/9.5 oz